
Nikita Marshall
Beauty | Skincare | Lifestyle UGC Creator
Past Creations
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Armani Beauty
Creed Fragrances
Topicals
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Juliette has a Gun
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CALIA
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Prada Beauty
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Smart Sweets
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Mejuri
Lifestyle Vlog
Product Photography

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AERIN

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Mejuri

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Chobani

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Topicals
Why UGC?
User Generated Content (UGC) has never been more needed because of the expansion of social networking outlets. The main creators of this customer-centric content, which is essential in shaping the buyer's journey, are customers and creators who already enjoy the brand’s products. My objective as a UGC creator will be to create authentic and relatable content that captures the brand’s identity. UGC favors the brand since consumers are more inclined to accept recommendations made by genuine people as opposed to the brand itself. It is also a cost-effective strategy to market your brand and drive sales.
50% of customers claim that user-generated content is a great method for them to discover new products.
UGC results in 29% higher web conversions than campaigns or websites without it.
90% of consumers say authenticity is important when deciding which brands they like and support.